What is Google Analytics?
Google Analytics is a web analytics service that tracks and reports website traffic. It provides valuable insights into user behavior, helping website owners understand how visitors interact with their site. By analyzing data such as page views, bounce rates, and conversion rates, Google Analytics can help optimize website performance and improve user experience.
Key Features of Google Analytics
Google Analytics offers a wide range of features that allow website owners to track and analyze user activity. Some of the key features include:
- Real-time data tracking
- Customizable reports and dashboards
- Conversion tracking
- Goal setting and tracking
- Event tracking
By leveraging these features, website owners can gain valuable insights into user behavior and make data-driven decisions to improve website performance.
